Stanley Rao Ideas, Stanley Rao Suggestion, Stanley Rao Tips On Email Marketing for Small Businesses

Stanley Rao believes that Email marketing can bring gold for small businesses, if done correctly. Email gives you the ability to communicate on a personal level. It's fast and less expensive. Email marketing has lots of benefits for small businesses. At the same time email marketing has certain expectations from its users.

As a small business owner, before preparing and executing your email campaign you should

• Always keep your business goals in mind
• Ask “Are you giving enough to them to get response and encourage sales?”
• Always send email to those who have given you permission
• Provide an enticing reason , good offer, discounts, free gifts, to sign up
• Never forget that content is the king, so pay special attention
• Test, test and test before sending the emails

Your testing should conclude:

• Plain text v. HTML
• Most suitable day(s) in a week
• Most suitable time in a day
• Email list divided into various segments and which email will go to each segment

More about content:

To impress a customer is not based on how much money you spend per campaign or how big you are. It demands creativity and understanding the people for whom it's designed. Your email content should be impressive and convincing enough to gain trust. Later, this trust becomes a long-term relationship.

Social networking in email marketing:

Today, email recipients have lot more expectation from your promotional emails. Expecting a Twitter or a Facebook button is definitely one of them. As a marketer you have to understand this. Not only you will impress them but also those tiny buttons can do real good for you in terms of growing your email list.

Email marketing is a great channel for small businesses as it doesn't require huge money. Small businesses should take email marketing more seriously and be more thoughtful about it

Twitter Marketing - The Way To Succeed In 140 Characters Marketing Stanley Rao

Leads & New Clients through Twitter Is very much possible, We are successfully getting it from this great 140  characters micro blog sharing site. 

Using twitter for business purpose is not exactly as same as we use it for personal purposes. A perfectly planned social strategy is what can yield you the fruits. This isn’t hard to do, and can easily be achieved in 10 minute sessions a few times per week. Automate your status updates, then go to your Twitter page to stimulate discussions and answer questions.

Try to make use of all Top Twitter marketing tools

Such as Hootsuite.com and Tweetdeck.com. These tools allow you to schedule updates, post your social media messages across several social media sites, like Facebook, Twitter, LinkedIn at the same time and organize your Twitter accounts and activity.

Some Other Useful Tools For Marketing your Products or Services Through Twitter are: All Below tools will ease out your work by providing clear stats and other very important information of your tweets. 

Twitter Karma - It is particularly useful to assess who is following you that you’re not following back and vice versa

Tweet Stats -  Twitter analytical tool that lets you assess your tweeting activities from tweets per hour, tweets per month
Twitter Counter - Twitter Counter is a free and premium Twitter statistics report generator.
bit.ly- Bit.ly is a free URL shortener service enabling you to shorten, track and share your links.
Ping.fm - Lets you Update all your social networks at one shot
We Follow - Is a Twitter directory
Twitter Bar - simple add-on for Firefox users that allows you to post your tweets from the address bar of your web browser.

Stanley Rao's Suggestion On Why you should choose Customer Relationship Management (CRM)?

The first thing which attracts customers is the customer service. If you provide a good service, customers will come back and buy more products and services. To manage and retain the existing customers and to get new customers is little tough. Customer Relationship Management is the best solution to retain the existing customers and attract new customers.

Customer Relationship Management (CRM) is a software that aids an organization to carry customer relationships in a systematic and organized way. Many say that CRM is a business strategy to Attract New Customers, Understand the customers, Retain the existing customers and Minimize Customer Management Costs.

Customer Relationship Management (CRM) helps in managing & tracking sales, leads, contact management, business management, forecasting, sales pipeline management and customer service. Customer Relationship Management (CRM) Solutions helps you to provide products and services that your customers wants which can help you to offer better customer service. Customer Relationship Management (CRM) allows you to know who the customer is, retain current customers and close more deals.

Many facets of Customer Relationship Management(CRM) relies on Technology yet the process and strategies of a good CRM system will manage, collect and link information about the customer with the goal of marketing your products and services efficaciously.

Customer Relationship Management (CRM) Solutions helps you to find out about your customers purchasing opinions and penchants, Improving on Marketing your products and services, Betterment of Customer Service, Profiling individuals and groups, Improve in Efficiency and Quality and Decrease in Overall costs.

Stanley Rao says The better you understand your customers the more you can serve!

Marketing Outsourcing & Green Marketing

According to the American Marketing Association, green marketing is the marketing of products that are presumed to be environmentally safe. Thus green marketing incorporates a broad range of activities, including product modification, changes to the production process, packaging changes, as well as modifying advertising.

For every dollar spent in IT, there is thrice as many dollar's spent on Marketing. As per NASSCOM - “IT Outsourcing today is over $80 billion industry”. This easily puts Marketing Outsourcing Industry over couple of hundred dollar billion.

To hit 50 million users: Radio took 38 yrs, TV took 13 yrs, Internet took 4 yrs. But Facebook added 200 million users in less than a year. Youtube is now the second largest search engine in the world. Facebook tops Google for weekly.

Product Marketing

Product Marketing and Launches used to be predominantly Tele-Marketing and Offline based in the previous era. With the advent of new age Social Media and Digital Online Marketing Solutions Companies are moving over 50% of their Marketing Budgets Budgets online.

Outsourcing at each stage:

• Pre-Concept Stage, Conceptualization, Research Stage of Product : Marketing Tasks &Outsourcing Options
• Analysis Stage: Marketing Tasks &Outsourcing Options
• Development Stage: Marketing Tasks/ Outsourcing Option
• Launch Stage of Product: Marketing Tasks/Outsourcing Options
• Post Launch, Road Show : Marketing Tasks/ Outsourcing Options
• Ongoing Sales & Customer/Technical Support : Marketing Tasks/ Outsourcing Options

Green Outsourcing is good for Marketing & Business

• Eventually every company will be required to conduct business in an environmentally responsible way
• Why not beat competition to the punch—by becoming the company that owns green in your Marketing and Advertising category?
• Reach New Markets and Expand your Business across New Continents using Green Marketing

Email Personalization & Relevance is no longer is referring to someone with a personalized “Dear First Name:” and having the “Company” name included in your communication considered “Relevant”. Relevancy today revolves around your Message being of significant value to the client

Increased spending in Green Marketing 2011

• Search: 59.3%
• Video: 46.6%
• Social: 56.6%
• Email: 58.21%

With growth slowing, fuel prices high and credit tight, marketers struggle as consumers reduce spending. Now more than ever, marketing needs to be done right and done well. Gets you CSR bucks as well. Believe in the premise of the green mantra (that we are all responsible for environmental care), There is logically no choice as you are seeing Astounding Results with Green Buck Capitalism. If Facebook were a country it would be the 3rd largest population in the world.