According to the American Marketing Association, green marketing is the marketing of products that are presumed to be environmentally safe. Thus green marketing incorporates a broad range of activities, including product modification, changes to the production process, packaging changes, as well as modifying advertising.
For every dollar spent in IT, there is thrice as many dollar's spent on Marketing. As per NASSCOM - “IT Outsourcing today is over $80 billion industry”. This easily puts Marketing Outsourcing Industry over couple of hundred dollar billion.
To hit 50 million users: Radio took 38 yrs, TV took 13 yrs, Internet took 4 yrs. But Facebook added 200 million users in less than a year. Youtube is now the second largest search engine in the world. Facebook tops Google for weekly.
Product Marketing
For every dollar spent in IT, there is thrice as many dollar's spent on Marketing. As per NASSCOM - “IT Outsourcing today is over $80 billion industry”. This easily puts Marketing Outsourcing Industry over couple of hundred dollar billion.
To hit 50 million users: Radio took 38 yrs, TV took 13 yrs, Internet took 4 yrs. But Facebook added 200 million users in less than a year. Youtube is now the second largest search engine in the world. Facebook tops Google for weekly.
Product Marketing
Product Marketing and Launches used to be predominantly Tele-Marketing and Offline based in the previous era. With the advent of new age Social Media and Digital Online Marketing Solutions Companies are moving over 50% of their Marketing Budgets Budgets online.
Outsourcing at each stage:
Outsourcing at each stage:
- Pre-Concept Stage, Conceptualization, Research Stage of Product : Marketing Tasks &Outsourcing Options
- Analysis Stage: Marketing Tasks &Outsourcing Options
- Development Stage: Marketing Tasks/ Outsourcing Option
- Launch Stage of Product: Marketing Tasks/Outsourcing Options
- Post Launch, Road Show : Marketing Tasks/ Outsourcing Options
- Ongoing Sales & Customer/Technical Support : Marketing Tasks/ Outsourcing Options
Green Outsourcing is good for Marketing & Business
- Eventually every company will be required to conduct business in an environmentally responsible way
- Why not beat competition to the punch—by becoming the company that owns green in your Marketing and Advertising category?
- Reach New Markets and Expand your Business across New Continents using Green Marketing
Email Personalization & Relevance is no longer is referring to someone with a personalized “Dear First Name:” and having the “Company” name included in your communication considered “Relevant”. Relevancy today revolves around your Message being of significant value to the client
Increased spending in Green Marketing 2011
Increased spending in Green Marketing 2011
- Search: 59.3%
- Video: 46.6%
- Social: 56.6%
- Email: 58.21%
With growth slowing, fuel prices high and credit tight, marketers struggle as consumers reduce spending. Now more than ever, marketing needs to be done right and done well. Gets you CSR bucks as well. Believe in the premise of the green mantra (that we are all responsible for environmental care), There is logically no choice as you are seeing Astounding Results with Green Buck Capitalism. If Facebook were a country it would be the 3rd largest population in the world.
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